Dana Klein Dana Klein

Should You Go First in a Negotiation?

Who should make the first move?
In high-stakes negotiations or even small transactions, the first offer can shape everything that follows. But is it always wise to lead?

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Dana Klein Dana Klein

The Delivery Gone Bad

When Jane’s dryer delivery arrived hours late, making her late for a party she was hosting, frustration took over, and things worsened. But what if she had used science-backed persuasion techniques to turn the situation around? By applying a few principles of persuasion, Jane could have encouraged the driver to move faster without conflict.

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